Visual Music Archive

close Work Detail

 

S4C Rebrand 

(2008) 

- Live action idents for Welsh channel S4C by Proud Creative all feature elements which respond to the voice of the channel's announcer.

The latest batch of live action idents for Welsh channel S4C by Proud Creative all feature elements which respond to the voice of the channel's announcer – thanks to 12 months of research and development, not to mention the code-writing skills of directors Minivegas.

"By fusing traditional notions of national pride with contemporary motion design we have created a unique and arresting development to the award winning first set of idents," says Proud Creative's Dan Witchell. "The voices of S4C literally breathe new life into traditional Welsh landscapes, shaped and moved by sound and language," he continues. "Older generations see the familiar beauty of their Wales represented in a new way. Younger demographics see S4C representing a developing and creative nation in way that they understand. With every voice-over the image will change in a unique way - every broadcast will be a one-off piece."

 

Source: Creative Review

 

 

"At the pitch stage the only area where we presented more than one route was with the idents. The Chief Exec and Creative Director loved both ideas - and with the audio reactive route being so radical and requiring so much development time, it was decided that it would make a great follow on from the launch set.

For the second set, and after twelve months of research and development, Proud and Minivegas created an innovative and bespoke piece of software that enables realtime rendering of live action elements. Leading to a series of films in which the continuity announcer creates a subtly different ident for each viewing, through voice activation. A world first."

 

Source: Proud Creative's website

 

 

S4C Rebrand, animals, architecture, design, Commercial

Reading

Sonic Graphics/Seeing Sound (2000) by Matt Woolman presents exemplary work from studios around the world in three sections: Notation analyses the use of sign and symbol systems in creating identity and branding for music artists, recording projects and performances; Material considers how products can package the intrinsic nature of the music they contain; and Atmosphere looks at how space and multidimensional environmeaants can be used to visualize sound. A reference section includes studio websites and a glossary. (Thames & Hudson)

Rewind, Play, Fast Forward (2010) – The Past, Present and Future of the Music Video by Henry Keazor, Thorsten Wübbena (eds.) brings together different disciplines as well as journalists, museum curators and gallery owners in order to take a discussion of the past and present of the music video as an opportunity to reflect upon suited methodological approaches to this genre and to allow a glimpse into its future. (transcript Verlag)

Links

 

SEE ALSO

Matt Pyke (*1967) is a painter, photographer, artist, curator, designer, animator, director, producer and lecturer based in a log cabin studio in Sheffield, UK. He founded Universal Everything after 8 years at the internationally renowned studio, The Designers Republic from 1996 - 2004. (Universal Everything)

Paul Mumford (Labmeta) is a director, designer and artist currently based in London. Pursuing both his own studio projects and freelance roles for other production houses and designers he is active across a range of motion graphics projects including music promos, shorts, commercials, installations, exhibitions and live performances. His various jobs and commisisions has led him to work on projects for artists such as Michael Fakesch, Franz Ferdinand, Kylie Minouge and Depeche Mode; companies such as onedotzero, Sony and MTV; and also at events and venues such as Sonar, Cybersonica, the ICA and the Tate Britain. (Labmeta)

Eye 76 (2010) is Eye's first-ever special issue on the dynamic and continually inspiring sector of design for music. Designers are in a privileged position to add visual drama to music; to make it more understandable and enjoyable; to communicate the intangible essence of vibrating air molecules into the worlds of words, images and moving graphics. Design can make music look good, but when they really work together you have magic. (Eye magazine)

Scott Pagano creates moving image content utilizing shards of architecture, disfunction, and futurism. With influences ranging from minimal painting to cinema, his work offers a re-envisioned perspective on the graphic stratas that saturate our visual perception. His meticulously constructed abstract artworks push the boundaries of audio-visual composition and process using a dynamic mix of cinematographic and synthetic imagery. (Scott Pagano)

Resonance (2011) is a collaborative project with over 30 independent visual and audio designers and studios. The aim was to explore the relationship between geometry and audio in unique ways. Animators and Audio Designers were paired up at the beginning of the project and were given the guidelines to create a piece between 12 and 20 seconds and in HD quality, the rest was up to them. (Resonance website)