Proud Creative
was formed in June 2005 as a creatively led multidisciplinary design studio based in London.
"We understand that there’s always a story to tell and it’s rarely at the surface of the brief. To arrive at the true challenge we get below the surface; we interrogate, research and ask questions (lots of questions).
Our communications stand apart from the complexities of life, rather than add to them. It’s about being clear and focussed in what we’re saying, without underestimating the audience. We remove unnecessary elements and strip out the clutter.
It’s not just what you say, it’s how you show it. People not only need to hear what you are saying, they need to feel what you’re asking them to feel. Customers must be able to relate to your brand on several levels.
Positive communication unifies your consumers and gels them to your brand – people like things that make them feel happy.
Ergonomics is the study of how physical matter interacts with humans. Brand ergonomics is how intangible or emotional property fits with our lives.
Practicing brand ergonomics helps us create a tangible and emotional link to consumers, resulting in a connection that the end user doesn’t necessarily remember starting — and can’t imagine ending."
Source: Proud Creative's website