George Michael: Freedom '90 (live)
(2006)Universal Everything created a 30 metre LED ski-slope projection for the last song of the night of George Michael's sellout 25 Live world tour.
Metro: How does the company differ from traditional studios?
Matt Pyke: We have a virtual studio network, rather than one central office. I'm based in Sheffield and the other people I work with are dotted around the world. I come up with the basic direction and then build a unique team based around the project brief.
Metro: What are the most important elements of design?
Matt Pyke: Simply to do something that's never been done before. My motivation comes from always trying to find something fresh and exciting to explore. If there's one thing that we collectively agree on, it's probably that the most inspiring things come from outside the field of design.
Metro: Which projects have you had the most fun doing?
Matt Pyke: We did the visuals for a George Michael tour, which involved designing a gigantic ski slope made out of video screens. We also had fun making the animations for the 2012 Olympics.
Source: Metro