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FIVE: Europa League promo 

(2009) 

- Addictive TV created both the music and the video edit for this ident, commissioned by UK broadcaster FIVE, for the Europa League - what used to be known as the UEFA cup.

Audio/ visually sampling and remixing recent UEFA competition matches, Addictive TV have just finished cutting beats and tunes from football kicks, cheering crowds and referee's whistles for the new sample-based promos.

"We were asked to make two versions of the football stings by FIVE!," explains Addictive TV's creative head Graham Daniels, "One was a 17 second content burst, and the second was for a longer version which could also run on TV or be used online. Having seen our previous work with both films and sports, they wanted to try out a slightly more adventurous approach to their promos and make them completely audiovisual in nature. Although we've done 30 second TV ads before, we're more often commissioned for much longer web virals, so working to such an ultra short format as 17 seconds at first put us rather outside our normal comfort zone. But it was a good challenge to be so precise compositionally, and we're really happy with the way sampled shots and sounds from normal match coverage could be made to work so cohesively and musically."

 

Source: The Reel Blog

 

 

FIVE: Europa League promo, found footage, sports, choreography, Commercial

Reading

Rewind, Play, Fast Forward (2010) – The Past, Present and Future of the Music Video by Henry Keazor, Thorsten Wübbena (eds.) brings together different disciplines as well as journalists, museum curators and gallery owners in order to take a discussion of the past and present of the music video as an opportunity to reflect upon suited methodological approaches to this genre and to allow a glimpse into its future. (transcript Verlag)

‘vE-”jA: Art + Technology of Live Audio-Video (2006) by Xarene Eskander is a global snapshot of an exploding genre of tech-art performance: VJing and live audio-video. The book covers 40 international artists with 400+ colour images and 50+ movies and clips on an accompanying DVD and web downloads. (VJ Book)

VJ: Audio-Visual Art + VJ Culture (2006) edited by D-Fuse. A major change has taken place at dance clubs worldwide: the advent of the VJ. Once the term denoted the presenter who introduced music videos on MTV, but now it defines an artist who creates and mixes video, live and in sync to music, whether at dance clubs and raves or art galleries and festivals. This book is an in-depth look at the artists at the forefront of this dynamic audio-visual experience. (Laurence King Publishing)

Links

 

SEE ALSO

psychic communication 2 (2009) by Turkish drummer, producer and visual artist Volkan Ergen. He calls psychic communication 2 a "fantasia". (Volkan Ergen)

Daft Punk: Around the World (1997) by Michel Gondry features robots walking around in a circle on a platform (which represents a vinyl record), tall athletes wearing tracksuits with small prosthetic heads walking up and down stairs, women dressed like synchronized swimmers moving up and down another set of stairs, skeletons dancing in the center of the record, and mummies dancing in time with the song's drum pattern. (Wikipedia)

Michel Gondry (*1963) is a French film, commercial and music video director and an Academy Award-winning screenwriter. He is noted for his inventive visual style and manipulation of mise en scène. Michel Gondry's career as a filmmaker began with creating music videos for the French rock band Oui Oui, in which he also served as a drummer. The style of his videos for Oui Oui caught the attention of music artist Björk, who asked him to direct the video for her song Human Behaviour. The collaboration proved long-lasting, with Michel Gondry directing a total of seven music videos for Björk. Other artists who have collaborated with Michel Gondry on more than one occasion include Daft Punk, The White Stripes, The Chemical Brothers, The Vines, Steriogram, Radiohead, and Beck. Gondry has also created numerous television commercials. (Wikipedia)

Franc Aleu (1966) is a visual artist resident in Girona, Spain specialized in video for opera-theatre and special events. He is the director of URANO, production company in Barcelona and a frequent colaborator of the theater group La Fura dels Baus. (Franc Aleu on Vimeo)

Antonin De Bemels (*1975) discovered video art and experimental cinema at Ecole de Recherche Graphique, from 1993 to 1997. His main areas of interest are movement and the human body, and the dynamic relationship between sounds and images. Since 1997, he has made more than 15 short videos that were screened all around the world. He also creates video backgrounds and soundtracks for contemporary dance pieces, and occasionally performs as a VJ. (Videomedeja)