Visual Music Archive

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Jorinna Scherle 

(1982) is a digital artist and designer, focussing on interactive media, motion graphics and fine arts, living and working in Berlin.

Jorinna Scherle has been attending the University of Applied Sciences in Wiesbaden for communications design and media informatics, where she studied everything from graphic design to photography, painting and programming. She graduated in January 2009 Magna Cum Laude.

Jorinna Scherle is working now as freelance designer and director for creative studios in Berlin, London, Los Angeles and NYC and enjoys to create art and design in many different fields of digital media.

 

 

Jorinna Scherle, berlin, design, female

Reading

VJ: Audio-Visual Art + VJ Culture (2006) edited by D-Fuse. A major change has taken place at dance clubs worldwide: the advent of the VJ. Once the term denoted the presenter who introduced music videos on MTV, but now it defines an artist who creates and mixes video, live and in sync to music, whether at dance clubs and raves or art galleries and festivals. This book is an in-depth look at the artists at the forefront of this dynamic audio-visual experience. (Laurence King Publishing)

Digital Harmony (1980): On the Complementarity of Music and Visual Art – John Whitney, Sr. wanted to create a dialog between "the voices of light and tone." All of his early experiments in film and the development of sound techniques lead toward this end. He felt that music was an integral part of the visual experience; the combination had a long history in man's primitive development and was part of the essence of life. His theories On the complementarity of Music and Visual Art were explained in his book, Digital Harmony, published by McGraw-Hill in 1980. (Paradise 2012)

Sonic Graphics/Seeing Sound (2000) by Matt Woolman presents exemplary work from studios around the world in three sections: Notation analyses the use of sign and symbol systems in creating identity and branding for music artists, recording projects and performances; Material considers how products can package the intrinsic nature of the music they contain; and Atmosphere looks at how space and multidimensional environmeaants can be used to visualize sound. A reference section includes studio websites and a glossary. (Thames & Hudson)

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SEE ALSO

Carsten Nicolai (*1965) is part of an artist generation who works intensively in the transitional area between art and science. As a visual artist Carsten Nicolai seeks to overcome the separation of the sensual perceptions of man by making scientific phenomenons like sound and light frequencies perceivable for both eyes and ears. His installations have a minimalistic aesthetic that by its elegance and consistency is highly intriguing. (raster-noton)

Maxim Zhestkov (1985) is a video artist, and motion and graphics designer based in Ulyanovk, Russia. At the age of six he was given his first computer, a ZX Spectrum, and devoted his time to drawing huge and very detailed illustrations. He was also a keen gamer, and believes his enthusiasm for design and CG effects can be traced back to those days. After high school he undertook a degree in architecture, which he followed by studying graphic design, fine art, illustration and sculpture. In 2009 he signed to Partizan. (Maxim Zhestkov)

Rewind, Play, Fast Forward (2010) – The Past, Present and Future of the Music Video by Henry Keazor, Thorsten Wübbena (eds.) brings together different disciplines as well as journalists, museum curators and gallery owners in order to take a discussion of the past and present of the music video as an opportunity to reflect upon suited methodological approaches to this genre and to allow a glimpse into its future. (transcript Verlag)

Konzerthaus Dortmund: Typofonie (2006) by Hamburg-based design studio tisch eins.

Universal Everything is a UK-based diverse studio at the crossover between design and art. With commissions ranging from packaging to stadium events, for clients from Apple to London 2012 Olympics. Their works have shown in galleries from Museum of Modern Art, New York to Colette, Paris. (Universal Everything)